Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 96
Pages: 96
Authors: Lisa Johnson, Andrea Learned
- Table of Contents
- BackCover
- Don t Think Pink - What Really Makes Women Buy - and How to Increase Your Share of this Crucial Market
- Foreword
- Preface
- Chapter 1: Brain Training - How not to Think Pink
- How to Move Beyond Thinking Pink
- Chapter 2: Now You See her - The Visible Approach to Marketing to Women
- For Women Only
- The Hybrid Approach: Specifying For Her Within an Established Brand
- Reality-Based Visibility
- Generational Cues
- Integrating Visibility
- Chapter 3: Now You Don t (See her ) - The Transparent Approach to Marketing to Women
- Transparency Is the Future
- The Keys to Transparent Marketing
- What Transparent Marketing Looks Like: Brought to You by ESPN
- The ESPN Brand with Transparent Marketing
- Transparency in a Traditional Industry
- The Home Improvement Industry Becomes Transparent
- Transparent Marketing Secrets
- Nice Try, but Not Quite Transparent
- Transparency Gives Women the Clearest Perspective
- Chapter 4: Inside a Woman s Mind - The Scientific Underpinnings
- The Art of How She Buys
- Her Buying Mind Is Just the Beginning
- Chapter 5: Shaping the Generations - Baby Boomers (and Matures) to Gen Yers
- Generation Y Women
- Generation X Women
- Baby Boom Women
- Mature Women
- Conclusion: The Generational Foundations of a Woman s Buying Mind
- Chapter 6: Looking Beyond Generations - The Buying Filters of Life Stages and Roles
- Single Women, Businesswomen and Moms
- Chapter 7: Cultural Influencers - The Buying Filters of Emerging Majorities
- The Buying Filters of Emerging Majority Women
- Hispanic American Women
- Asian American Women
- Black Women
- In-Culture Marketing Keeps Your Brand in Focus
- Chapter 8: Learning Curves and Life Stages - Relationship-Building Opportunities
- The Confidence Question: How Education and Experience Filter a Woman s Buying Mind
- Provide for a Range of Confidence Levels
- Guidelines for High Learning Curves
- Life Transitions: An Open Door for New Brand Relationships
- Chapter 9: The Internetsavvy Woman - Connecting with her Online
- How Do Women View and Use the Internet?
- Customer Experience Shapes Her Online Views
- Nine Essentials for Enhancing the Online Customer Experience
- Holistic Online Experiences
- Expand a Woman s Perspective by Serving Her Well Online
- Chapter 10: Online Research - Using e-Marketing to See Women Clearly
- First Sit Back and Observe Women Online
- Then Ask and You Shall See (Through Their Eyes)
- See What She Sees Online, and Learn
- Chapter 11: Enlisting Women as Your Marketing Partners - An Alliance for Brand Success
- Women Tell It As They See It
- Afterword: Investing in a Transparent Future
- The Women s Market Investment
- Notes
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 11
- Recommended Reading
- Index
- Index_B
- Index_C
- Index_D
- Index_E
- Index_F
- Index_G
- Index_H
- Index_I
- Index_J
- Index_K
- Index_L
- Index_M
- Index_N
- Index_O
- Index_P
- Index_Q
- Index_R
- Index_S
- Index_T
- Index_U
- Index_V
- Index_W-X
- Index_Y
- Index_Z
- List of Sidebars
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 96
Pages: 96
Authors: Lisa Johnson, Andrea Learned