Index_O

O

observational skills of women, 65-66

Old Navy, 87

1.5 generation, 149

online shopping, 172-186

customer experiences shaping, 179-182

customer services in, 185-186

efficiencies of, 176-177

enhancing experience of, 182-184

expanding options for, 162

gender differences in, 177-178

holistic experiences in, 184-185

information-based formats for, 68

and Internet as tool/friend/advisor, 176

women's roles in, 178-179

and women's view/use of Internet, 173-175

see also e-marketing

Orman, Suze, 39-41, 104

over-automation, 72

Oxygen, 130