Chapter 9 | Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

According to New York-based eMarketer, Inc., as reported on Internetretailer.com, February 12, 2003, http://www.internetretailer.com/dailynews.asp?id=8626. Also see http://www.emarketer.com/.
Nielsen \\NetRatings, New York, May 2001, http://www.nielsennetratings.com.
ComScore Media Metrix, 2002, http://www.comscore.com.
North America E-Commerce: B2C & B2B , report (New York: eMarketer, Inc., 2003), http://www.emarketer.com.
Simultaneous Media Usage Study , report (Worthington, OH: BIGresearch, October 2002, http://www.bigresearch.com. Also see the Retail Advertising and Marketing Association (RAMA), Washington, D.C., http://www.rama-nrf.org.
Fall Full Year National Consumer Study (New York: Simmons Market Research Bureau, 2002), http://www.smrb.com.
Paco Underhill, Why We Buy: The Science of Shopping (New York: Simon & Schuster, 1999), page 126. Also see http://www.envirosell.com.
Genex/Synovate National Customer Experience Survey, Atlanta, June 2003, http://www.genex.com/Company/News/Web_Site_Design_Affects_Consumer_Sales.html.
Internet Users Consumer Panel, September 2001, Retail Forward, Inc., Columbus, Ohio, http://www.retailforward.com.