Index

A

AARP, 144

Ace Hardware, 48, 49, 51, 52, 54, 62

active retirees, 106-107

Advertising Age , 3

advisory boards , online, 193-194

Aegis Gardens retirement community, 148

Ahearn, Chris, on shopping behaviors, 52

Amazon.com, 36, 188, 195, 197

Anglo Americans, 140

Asian American women, 146-150

athletics, gender discrimination in, 11-12

AT&T, 130

authenticity, 33, 41, 47-48, 53-54