Walt Disney Company, 130, 136
Web sites
consistency of retail stores and, 66
consumer expectations of, 179-180
content/style of, 188-189
improving customers' access to, 174-175
insider information features on, 77-78
relationship-building features on, 79
time-saving features on, 71
see also online shopping
Why We Buy (Paco Underhill), 177-178
Wilkinson, Stephanie, 133, 134
Winfrey, Oprah, 77, 103-105
Women Roar (Tom Peters), 12-13
"women's initiatives", 14
workingwomen, see businesswomen
Wyndham Hotels & Resorts, 127, 128