Index_W-X


W-X

Wachovia, 14-16, 23
wage gap, 7
Wal-Mart, 41
Walt Disney Company, 130, 136
Web sites
consistency of retail stores and, 66
consumer expectations of, 179-180
content/style of, 188-189
improving customers' access to, 174-175
insider information features on, 77-78
relationship-building features on, 79
time-saving features on, 71
see also online shopping
"web thinking", 57
Welcome Wagon, 164-165
Wendy's, 59
What Have I Done?! , 99
White Day, 149
W Hotels, 127, 128
Why We Buy (Paco Underhill), 177-178
Wilkinson, Stephanie, 133, 134
Winfrey, Oprah, 77, 103-105
W-Insight Inc., 15
Women Roar (Tom Peters), 12-13
Womensforum.com, 173
"women's initiatives", 14
workingwomen, see businesswomen
Wyndham Hotels & Resorts, 127, 128



Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96

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