Transparency Gives Women the Clearest Perspective

A transparent campaign will reflect your actual knowledge of your female customers, not your guesstimates or assumptions about women in general. The idea, for example, that all women respond favorably to the color purple would be a huge, mistaken assumption. Learning what features and benefits of your product, or which delivery methods and marketing strategies, will resonate most with women may at first not seem worth the additional research time. However, honing in on those details will indeed provide significant payoff in your long- term transparent efforts.

Since we know how a woman 's particular generation, her roles, life stages and cultural influencers all filter her buying mind, it makes sense to keep your marketing efforts authentic and transparent. Women have enough to sift through on a daily basis, so they'll be that much more receptive to your brand if it somehow works its way into their lives without fanfare.

True transparency means your brand shouldn't have to make an effort to appear authentic; rather it should effortlessly be doing what it takes to genuinely connect with women. Serving women in this way requires that your brand stay in sync with the way women think and live, presenting them with solutions and supplying them with products and serviceswhere and when they need them. Now that's a custom-tailored approach.