Index_V
V
Vald z, M. Isabel, 143
Valentine's Day gift-giving, 149-150
values, sense of, 68-71
Verizon Wireless, 92
virtual listening, 203-204
visible marketing approach, 16, 25-33
visual information, 51-52
Volkswagen, 96, 204
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 96
Pages: 96
Authors: Lisa Johnson, Andrea Learned
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability