Don t Think Pink - What Really Makes Women Buy - and How to Increase Your Share of this Crucial Market


Lisa Johnson
Andrea Learned

AMACOM AMERICAN MANAGEMENT ASSOCIATION

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Library of Congress Cataloging-in-Publication Data

Johnson, Lisa, 1967-
Don't think pink : what really makes women buy ”and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
p. cm.
Includes bibliographical references and index.

0-8144-0815-X

1. Women consumers. 2. Marketing. I. Learned, Andrea. II. Title.

HC79.C6J64 2004
658.8'34'082 ”dc22

2004005393

Copyright 2004 Lisa Johnson and Andrea Learned

All rights reserved.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise , without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

Printing number
10 9 8 7 6 5 4 3 2 1

TO OUR PARENTS ”
LARRY AND JOYCE,
DAVID AND MURIEL

Acknowledgments

As first-time authors, we began to think about how many people we wanted to thank and our heads almost exploded. Just as those celebrities that take the stage at awards ceremonies, we want to say, in advance, that anyone who has helped us along this path that we forgot to list below ” please blame it on our aging brains and not on our lack of appreciation ! Onward ”

We dedicated the book to our parents, in recognition of all their amazing support. The next in line to thank would certainly be Lisa's wonderful husband, Dave, and our siblings: Kris, Julia, Claudia and Bill.

Then, there are the editors and amazing staff at AMACOM, including Ellen Kadin, Andrew Ambraziejus, Dianne Estridge ”and the outstanding copy editor with whom we had the privilege to work, Charles Levine. You brought so much to this process, including amazing talent, much experience, lots o' humor, math skills(!!), attention to detail and dedication. You didn't just make Don't Think Pink good ”you made writing it fun!

Friends and colleagues whose support went beyond compare: Carey Kerns, Glen Berry, Nicole Williams, Ann Handley, Jami York, Jackie Huba and Joy Stauber.

In no particular order ”those people who may or may not have had anything to do with the book, but whose influence and support have prepared us for such a task:

Lindsey Pollak, Helen Thompson, Robin Ireland, Romney Gibson, Tutti McCormick, Robyn Knox, Rachel Johnson, Brook Jones, Dani Jansen, Lindsey Black, Amy Smith, Candace Carson, Annie Leonard Shannahan, Alexis Gutzman, Carole McClendon, Steve Sarner, Daniel Fogg, Shaun Davidson, Ray Palys, Galie JeanLouis, Mike Consol, Marti Barletta, Jodi Turek, Aliza Sherman, Eileen Brady (for tipping us off on " tipping "), Melody Biringer, Linda Gosch, Cheri Hansen.

And finally, we'd like to acknowledge one another and our shared faith in God. It takes so much more than a village to write a book.




Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96

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