Chapter 4

1. The trends and traits outlined here are intended to offer valuable insight about large groups of women, but should by no means be considered the final word. In fact, no single behavior pattern could ever be said to fit every woman in every situation. Furthermore, the behaviors we discuss in regard to groups of women may also be true of certain groups of men.

2. See "Male- Female Brain Differences", http://www.brainplace.com/bp/malefemaledif/default.asp.

3. Turhan Canli of the State University of New York at Stony Brook, and John Desmond, Zuo Zhao, and John Gabrielli of Stanford University, "Sex Differences in the Neural Basis of Emotional Memories", Proceedings of the National Academy of Sciences , August 6, 2002.

4. Paco Underhill, Why We Buy: The Science of Shopping (New York: Touchstone, 1999), page 125 covers the related behavior of women asking sales questions more often than men do.

5. See "Male-Female Brain Differences", http://www.brainplace.com/bp/malefemaledif/default.asp.

6. Deborah Tannen, You Just Don't Understand: Women and Men in Conversation (New York: Morrow Publishing, 1990), page 38. Also see http://www.georgetown.edu/faculty/tannend/.

7. Christiane Northrup, M.D., The Wisdom of Menopause (New York: Bantam Doubleday Dell, 2001). Also see http://www.drnorthrup.com.

8. Paco Underhill, Why We Buy: The Science of Shopping (New York: Simon & Schuster, 1999), page 124. Also see http://www.envirosell.com.