Recommended Reading

Though this is nowhere near a comprehensive list of all the great information out there, the following are some of the standbys to which we turn time and again.

BOOKS

• Barletta, Martha. Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment . Chicago: Dearborn Trade Publishing, 2003.

• Fisher, Helen, Ph.D. The First Sex: The Natural Talents of Women and How They Are Changing the World . New York: Ballantine Books, 1999.

• Helgesen, Sally. The Female Advantage: Women's Ways of Leadership . New York: Doubleday Currency, 1990.

• Popcorn, Faith, and Lys Marigold. EVEolution . New York: Hyperion, 2000.

• Quinlan, Mary Lou. Just Ask a Woman: Cracking the Code of What Women Want and How They Buy . New York: John Wiley & Sons, Inc., 2003.

• Tannen, Deborah, Ph.D. You Just Don't Understand . New York: Ballantine Books, 1990.

• Underhill, Paco. Why We Buy: The Science of Shopping . New York: Simon & Schuster, 1999.

NEWSLETTERS / RESEARCH

Marketing to Women , monthly newsletter published by EPM Communications, New York. Covers marketing to women trends, research and intelligence that no student of the women's market could live without. EPM also publishes an annual compendium, All About Women Consumers , and in-depth special reports , http://www.epmcom.com.

Reaching Women , monthly newsletter from ReachWomen.com, put together by the Don't Think Pink authors, Lisa Johnson and Andrea Learned. The transparent marketing discussion continues in this free monthly enewsletter, which equips marketers to better understand and more effectively reach women consumers. Subscribe at http://www.reachwomen.com and enjoy unlimited access to an extensive archive of articles.

Women and Diversity: WOW! Facts , published annually by The Business Women's Network, New York. This annual compilation of facts and figures is a one-stop resource for information relating to women and diversity in business. Available in print or online. http://www.ewowfacts.com