Index_L

L

LA Daily Candy, 77

language(s)

of Asian American women, 146

of brand, 40-41, 47, 57

of emerging majorities, 140, 141

of Hispanic women, 144

Latinas, see Hispanic American women

learning curves, 155-164

and confident consumers, 160-161

industry/product requirements for, 156-157

and tentative testers, 159-160

Les Schwab, 42

life stage/role, 114-138

of businesswomen , 122-128

of household managers, 137

of moms, 128-136

and online shopping behavior, 178-179

of single women, 116-122

of time-challenged shoppers, 137-138

life transitions, 164-171

brand partnering with consumers through, 167-170

decision-making process during, 155-156

new trends in, 166-167

support during, 170-171

typical, 165-166

Lindstrom, Martin, on brand alliances, 58-59

listening to women, 21-22, 199-205

Loews Vanderbilt Plaza Hotel, 127-128

Lover's Day, 150

Lowe's, 16-17, 48, 49, 51-54

Luna Bars, 122