Index_E

E

earning power of women, 6-8

education, level of, 156-157

e-mail, 175

e-marketing, 187-197

advisory boards in, 193-194

and content/style of Web sites, 188-189

dos/don'ts of, 196-197

feedback in, 192

and learning from women's online behavior, 197

peer reviews in, 195

polling in, 189-192

promotions in, 192-193

quizzes in, 190-192

surveys in, 189-190, 194-195

embellishments, 60

emerging majority(-ies), 139-154

Asian Americans as, 146-150

Black Americans as, 150-153

buying filters of, 140-142

Hispanic Americans as, 142-146

in-culture marketing to, 153-154

emotional imagery processing, 58, 64

Enterprise Rent-A-Car, 70-71

Entertainment and Sports

Programming Network (ESPN), 17, 41-48

Envirosell, 177, 178

Epinions.com, 79, 195, 197

EPM Communications, 108

EQ3, 99

ESPN, see Entertainment and Sports Programming Network

ESPN: The Magazine , 43-45

evangelists, customer, 58

experience, women's buying minds and, 156-157, 179-182