Index_T

T

Tanabata-sama, 150

Tannen, Deborah, 71

Target, 142

target market, profile of, 12-13

teamwork, 55-56

tentative testers, 159-160

Terry Precision Cycling, 42

Theknot.com, 169

"thinking pink", see "pink thinking"

Tickle.com, 188, 190-191, 204

time-challenged shoppers, 137-138

time-saving aspects, promoting, 70-71

Title 9 catalog, 55

Title IX, 11-12

TiVo, 42 Trading Spaces , 99

transitions, see life transitions

transparent marketing approach, 25-26, 34-61, 211-212

defining questions in, 39-41

by ESPN, 17, 42-48

future importance of, 35-36

as good marketing, 36-37

in home improvement industry, 16-17, 48-54

keys to, 37-39, 41

pitfalls to avoid in, 59-61

products/services reflecting, 41-42

secrets used in, 54-59

as tailoring for specific markets, 34-35

travel industry, 110-113, 127-128

TravelSmith, 111

tween- years consumers, 4-5