Hispanic American women, 142-146
holistic approach, 184-185, 188, 202-203
home decoration industry, 99
Home Depot, 16-18, 48, 51-54
home improvement industry, 16-17, 48-54
hospitality industry, 127-128
household purchasing agents , 9, 75
Howe, Neil, on Gen Yers, 86-87
Huba, Jackie, on customer "evangelists", 58
hybrid marketing approach, 17-18, 25, 26, 29-30