Index_R

R

RealAge.com, 191-192, 197

Reflect.com, 42

reframing of marketing approach, 15-18

REI.com, 177

relationship building, 155-171

in home improvement industry, 51

during life transitions, 164-171

for products/services with high learning curves, 158-164

techniques for, 78-79

updating opportunities for, 72

and women's confidence levels, 156-158

research, 13, 21-22, 73-74, 205, see also e-marketing

return on investment, measuring, 22-23

Rhodes, Jim, on home improvement industry, 49

Richardson, Cheryl, 105

Rome, Jim, 46

Ross, Patti, 23

RotoZip, 50

Roxy cell phones, 91, 92