Before your brand can even begin to reflect the perspectives of the women it serves, you have to understand the societal and cultural influences that have taken hold of them. Whatever extra effort you expend in order to learn about and understand the general commonalities of the women in your market will become clear in the way you present your product or service. And, this is a good thing.
Women of all generations seek a connection with those brands that seem to authentically understand them. By doing the homework to thoroughly comprehend the events and realities that have shaped these generations, you can more clearly see the nature of each woman's natural buying inclinations. From there, adding and taking away the filters of a woman's life transitions and roles, among other things, will produce a much more accurate place from which to build your new consumer connection.