Index_G

G

Gap, The, 57

gender differences

in brain function, 63-73

in communication style, 71-72

in emotional imagery processing, 58

in shopping behaviors, 177-178

in thinking, 18-19

in tool preferences, 50-51

and visible marketing approach, 26-27

gender-neutral marketing approach, 16

generational characteristics, 83-113

of Baby Boom women, 100-105

of Generation X women, 93-99

of Generation Y women, 84-93

of Mature women, 105-113

in visible marketing approach, 32

Generation X women, 57, 93-99

Generation Y women, 57-58, 84-93

Gillette Company, The, 16, 27, 33

Giri Choco day, 149

grade school thinking, 4-5

Greene, Sue, 162