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Succeeding At Your Yahoo! Business - page 1
Buy on amazon.com >>
Fiore F.
,
Tang L.
<< Previous book
Next page >>
1
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Succeeding At Your Yahoo Business
Succeeding At Your Yahoo Business
Table of Contents
Copyright
About the Authors
Acknowledgments
We Want to Hear from You
Reader Services
Introduction
Who Should Buy This Book
What s in This Book
Sidebars
Part I: Yahoo Store to the Next Level
Chapter 1. Can You Make a Living from Your Yahoo Store?
What Does a Virtual Business Involve?
Important Areas to Consider
Building a Professional E-Commerce Site for Success
Chapter 2. Plan to Succeed
Choosing a Business Identity: Who R U?
Establishing a Legal Identity
Your Marketing Plan
Defining Your Market Segment: Targeting the Customer
Describing the Competition
Managing Your Business
Detailing Your Capital Requirements
Chapter 3. Architecting Your Online Storefront
Website Development Versus E-Commerce Site Development
The Three Cs
Commerce: Adding Multiple Revenue Streams
Your USP: Unique Selling Position
Part II: Customizing the Yahoo Store
Chapter 4. Storyboarding Your E-Commerce Site
Storyboarding for Fun and Profit
The Most Important Pages of an E-Commerce Site
Chapter 5. Customizing Your Yahoo Store
Why You Should Customize Your Store
When to Customize Your Store
Different Options for Customizing Your Store
Customize: Design It Yourself or Hire an Expert
Chapter 6. Yahoo Store Features and Advanced Techniques
Advanced Store-Layout Options and Ideas
Advanced Store-Navigation Options and Ideas
Advanced Promotional Options and Ideas
Advanced Search Engine Options and Ideas
Creating Product Pages Using Database Upload
Uploading Multiple Images at Once
Chapter 7. Yahoo Store Tips and Tricks
Enabling the Built-In Breadcrumbs
Click to Enlarge
Cascading Style Sheets
Bestsellers
Quantity Box
Radio Button Options
Free Forms (Email Form)
List of On-Sale Items
Related Items
Text Page Titles
Shipment Status Form
Chapter 8. Designing Your Customized Yahoo Store to Sell
Eighteen Tips Every Yahoo Store Owner Needs to Know
Eight Design Pitfalls You Need to Avoid
Fifty-One Words That Sell
Part III: Deconstructing a Yahoo Store
Chapter 9. Digital Product Store
General Company Information
Product Information
How Do Digital Products Work?
Pros and Cons of Selling Digital Products
Selling Both Mac and PC Platform File Formats
The Evolution of WriteExpress s Website Design
Marketing
Additional Tips from WriteExpress
Chapter 10. Manufactured Product Store
General Company Information
Product Information
Website Layout and Advanced Features
Outsourcing
Backend System
Online and Offline Marketing Strategies
Tips and Recommendations from Owner Craig Abbey
1
2
3
Buy on amazon.com >>
Fiore F.
,
Tang L.
<< Previous book
Next page >>
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