Succeeding At Your Yahoo! Business - page 1
- Succeeding At Your Yahoo Business
- Succeeding At Your Yahoo Business
- Table of Contents
- Copyright
- About the Authors
- Acknowledgments
- We Want to Hear from You
- Reader Services
- Introduction
- Who Should Buy This Book
- What s in This Book
- Sidebars
- Part I: Yahoo Store to the Next Level
- Chapter 1. Can You Make a Living from Your Yahoo Store?
- What Does a Virtual Business Involve?
- Important Areas to Consider
- Building a Professional E-Commerce Site for Success
- Chapter 2. Plan to Succeed
- Choosing a Business Identity: Who R U?
- Establishing a Legal Identity
- Your Marketing Plan
- Defining Your Market Segment: Targeting the Customer
- Describing the Competition
- Managing Your Business
- Detailing Your Capital Requirements
- Chapter 3. Architecting Your Online Storefront
- Website Development Versus E-Commerce Site Development
- The Three Cs
- Commerce: Adding Multiple Revenue Streams
- Your USP: Unique Selling Position
- Part II: Customizing the Yahoo Store
- Chapter 4. Storyboarding Your E-Commerce Site
- Storyboarding for Fun and Profit
- The Most Important Pages of an E-Commerce Site
- Chapter 5. Customizing Your Yahoo Store
- Why You Should Customize Your Store
- When to Customize Your Store
- Different Options for Customizing Your Store
- Customize: Design It Yourself or Hire an Expert
- Chapter 6. Yahoo Store Features and Advanced Techniques
- Advanced Store-Layout Options and Ideas
- Advanced Store-Navigation Options and Ideas
- Advanced Promotional Options and Ideas
- Advanced Search Engine Options and Ideas
- Creating Product Pages Using Database Upload
- Uploading Multiple Images at Once
- Chapter 7. Yahoo Store Tips and Tricks
- Enabling the Built-In Breadcrumbs
- Click to Enlarge
- Cascading Style Sheets
- Bestsellers
- Quantity Box
- Radio Button Options
- Free Forms (Email Form)
- List of On-Sale Items
- Related Items
- Text Page Titles
- Shipment Status Form
- Chapter 8. Designing Your Customized Yahoo Store to Sell
- Eighteen Tips Every Yahoo Store Owner Needs to Know
- Eight Design Pitfalls You Need to Avoid
- Fifty-One Words That Sell
- Part III: Deconstructing a Yahoo Store
- Chapter 9. Digital Product Store
- General Company Information
- Product Information
- How Do Digital Products Work?
- Pros and Cons of Selling Digital Products
- Selling Both Mac and PC Platform File Formats
- The Evolution of WriteExpress s Website Design
- Marketing
- Additional Tips from WriteExpress
- Chapter 10. Manufactured Product Store
- General Company Information
- Product Information
- Website Layout and Advanced Features
- Outsourcing
- Backend System
- Online and Offline Marketing Strategies
- Tips and Recommendations from Owner Craig Abbey
