Chapter 6. Yahoo Store Features and Advanced Techniques

Chapter 6. Yahoo! Store Features and Advanced Techniques

In This Chapter

• What store features are available and why you should add them to your store

• How to create all your product pages by using the Database Upload feature

• How to upload multiple images simultaneously and have them automatically inserted on the appropriate page

With the basics of store layout under your belt, it's time to move on to more advanced Yahoo! store features and techniques. Changing how a product is presented and enhancing your store by adding marketing tools can increase your bottom line. Creating a description that sells and having a great product is only part of the formula. You want to enhance your store not only to close a sale, but also to upsell the total order. In addition, you want to make the buying process more user-friendly, avoid confusion, and give the customer the necessary information to buy from you, not your competitors.

This chapter covers features that you might want to consider adding to your store. Although these features are not part of the standard Yahoo! store and will cost additional money in programming, they will help convert more visitors into buyers. These features require RTML programming and will need to be implemented by a third-party development company or programmer. Most of the Yahoo! store development companies, such as Solid Cactus (www.solidcactus.com), have developed most of these features for quick and easy implementation. This helps reduce cost and does not require programming from scratch.