Who Should Buy This Book

Unlike our first book, Launching Your Yahoo! Business, which was for those who wanted to dip their toe into the e-commerce ocean, this book is for a small to medium-size part-time business or a current full-time business that needs the skills and knowledge to set up and run a true full-time business and take advantage of the successful e-commerce strategies and tactics in use today.

You might already have a standard Yahoo! store and want to customize it and evolve it into a full-time business. Or you might have an online business idea and want to leap into the e-commerce water with both feet and create a full-time online business. Either way, this book can steer you in the right direction to succeed at making a living with the Yahoo! store program.