C

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W]

C corporations
calculating close ratios
call to action (CTA)
Campaigner, (Got Marketing) 2nd 3rd
CAN-SPAM Privacy Act
capital 2nd 3rd
     financing your business
     start-up costs
Capital Resource Library
CareerBuilder 2nd
Cascading Style Sheets (CSS)
cash flow statements, creating
Catalog Manager
catalog pages, e-commerce sites
Catalog Request feature
categorized site maps, search engine features
CC&R's (covenants, conditions, and restrictions)
CGI scripts
change page name to text, search engine features
chargebacks
Chase, Larry
chat rooms 2nd
Checkout Manager, customizing pages
checkout pages, customizing
Children's Online Privacy Protection Act (COPPA)
choosing business identity
CI Seek
Click to Enlarge Image 2nd
click-through
CLICKZ
close ratios, calculating
CNET
Color Combos
Colors
Combo Tester
commerce
     e-commerce sites
Commission Junction
communities
     e-commerce sites
     retaining customers
community message boards
community pages, e-commerce sites
company assets
company liabilities
Compare Your Clicks
competition
     testing design effectiveness
Competitive Intelligence Resource Index
competitors, advertisements
"Complaint Contest,"
configuring
     access log files
     back-end systems and operations
confirmation emails 2nd
Constant Contact 2nd
consumer opinions
contact information 2nd
contact pages, e-commerce sites
content
     e-commerce sites
     managing content flow
     search engines
     web pages, story-boarding
content copy, formatting
content flow
content overload, avoiding
content pages, e-commerce sites
context providers, Learning Fountain
contextual advertising
converting currency
COPPA (Children's Online Privacy Protection Act)
copy, words that sell
Corporate Creations
corporations
CPA (cost per action)
CPC (cost per click)
CPM (cost per thousand impressions)
CPS (cost per sale)
CPT (cost per transaction)
Craigslist 2nd
credibility
     Pacific Pillows
credit card fraud
     protecting yourself from
credit cards
cross-selling 2nd 3rd
CSR (customer service reps)
CSS (Cascading Style Sheets)
CTA (call to action)
currency
cushioning
custom contact forms 2nd
custom option displays 2nd
Customer Care FAQs
customer feedback
customer motivations
customer relationship management
customer service
     after the sale
     before the sale
     disgruntled customers
     during the sale
     follow-up after the sales
     outsourcing
     returns
customer service reps (CSR)
customers
    acquiring. [See search engine marketing.]
     keeping
     repeat customers, creating
    retaining. [See communities, retaining customers.]
     types of
customizing
     checkout pages
     store layout and navigation
     Yahoo! Stores
         adjusting variables and inserting custom HTML headers and footers
         deciding to do it yourself or hire an expert
         inserting custom HTML headers and footers
         reasons for
         with RTML
         with web hosting