Marketing

Besides placing products in retail locations, such as Fry's Electronics and Office Depot, most marketing is done online with pay-per-click (PPC) advertising. WriteExpress uses hundreds of keywords as part of its PPC campaign with Google Adwords and Yahoo! Search Marketing (formerly Overture). The company also uses the tracking functionality to see the conversion rate for each keyword campaign. When you sign up with Google Adwords or Yahoo! Search Marketing, you get a special HTML code to place on your Yahoo! confirmation page. This allows the PPC system to track which keyword(s) generated a sale.

WriteExpress also has an affiliate program that other website owners can join to earn a commission. Website owners can place a banner or text link on their site with special code to enable visitors to jump from their sites to WriteExpress.com. The website owner shares a percentage of all sales that are generated from that link or banner. The revenues from the WriteExpress affiliate program have accounted for less than 4% of total revenue.