Chapter 4. Storyboarding Your E-Commerce Site

In This Chapter

• Using storyboarding

• Writing for the Web

• Identifying the most important pages of your e-commerce site

Although storyboards go back to the very beginnings of cinema with Sergei Eisenstein (18981948), Walt Disney and his staff developed a formal storyboard system in 1928 with Disney's first animated feature, starring Mickey Mouse in Tug Boat Willie. He used the storyboard concept to lay out visually the original plot and action of the story. Since then, storyboarding has become a staple in Hollywood when producing a motion picture.

Just as a storyboard is used in film production, it can be used as a guide for creating a website. When shoppers visit your online storefront, you are really telling them a storywho you are, what you sell, and why they should buy from you. A properly constructed storyboard tells that story long before you actually create your e-commerce website and lay out a logical order of the buying process.

So, let's get started on yours.