Chapter 5. Customizing Your Yahoo Store

Chapter 5. Customizing Your Yahoo! Store

In This Chapter

• Why you should customize your store

• The different options when customizing your store

• Whether you should customize the site yourself or have a professional do it

You're cruising along with your current Yahoo! store, and it's generating a decent amount of income. But you know you can generate more traffic and more revenue, and convert more visitors into buyers by taking your site to the next level. Looking at your competitor websites or other Yahoo! stores, you would like to implement some of the features, functionality, and design elements they have.

Whether you are taking your current Yahoo! store to the next level or you want to leap into the e-commerce water with both feet and start creating a full-time online business, you will need to know what's available to you.

If you are starting a new e-commerce website, you will want to keep these ideas and features in mind when designing and developing your store. If you haven't established a Yahoo! store, look at the quick-startup checklist we provide in AppendixA, "Daily, Weekly, and Monthly E-Business To-Do Lists." You might also want to pick up our first book, Launching Your Yahoo! Business (Que, 2006), for more thorough instructions on setting up a Yahoo! store.