Tips and Recommendations from Owner Craig Abbey


First, e-commerce in general is not a scheme or the holy grail of capitalism. Running an e-commerce store takes a lot of hard work, experimentation, commitment, and desire. The key is to keep trying different business models and marketing techniques until you find a business model that works. Our first store, DealCat.com, was marginally profitable. We worked with this business for years, and it proved not to be worth our time. However, Pacific Pillows grew from this experience and has proven to be a phenomenal success.

I also would like to note that the key to marketing is to invest a little in the different advertising opportunities you find. Be conservative. When a marketing method proves itself as a rain maker, throw your money at that method. We once spent $3,000 for email marketing, and it was a total flop. But I don't worry about this type of loss. You have to try the different methods with an amount of money you can afford to lose. Only by trying different types of marketing will you find marketing methods that work. And when you do find such methods, increased profits will flow. We are always on the lookout for new marketing opportunities and are willing to take a risk in the hopes that any given marketing opportunity will prove to be sustainable over the long term.

Now that you've learned how a midsize-volume manufactured website is constructed and marketed, you'll deconstruct a high-volume website in the next chapter.




Succeeding At Your Yahoo! Business
Succeeding At Your Yahoo! Business
ISBN: 0789735342
EAN: 2147483647
Year: N/A
Pages: 208

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