Outsourcing Your Public Relations


If you don't have time to craft that press release or build relationships with the media, consider hiring a public relations firm. Not only can such a firm handle writing your press releases, but most likely, it will already have relationships with the media (news reporters, newspapers, news stations, and journalists). Those established personal relationships can mean instant media coverage with just a phone call.

If your target market is local, use a local firm that specializes in your area. In contrast, if your target market is nationwide, use a public relations firm that specializes in national coverage. A good public relations firm should be able to write, send, and follow up on a press release for about $500.

In the next chapter, we cover customer servicehow to, what to, and when to do it.




Succeeding At Your Yahoo! Business
Succeeding At Your Yahoo! Business
ISBN: 0789735342
EAN: 2147483647
Year: N/A
Pages: 208

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