Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
EAN: 2147483647
Year: 2000
Pages: 87
Pages: 87
Authors: Donald Emerick, Kimberlee Round
- Web Marketing Project Management
- Internet Marketing Basics
- The Internet as a Communications Tool
- Roles of Direct Marketing and Relationship Marketing
- Test Your Thinking
- Internet Marketing: Planning, Targeting, and Evolving
- The Importance of Planning an Internet Marketing Effort
- Defining Audiences and Targeting Information on the Web
- The Evolution of Internet Marketing Efforts
- Test Your Thinking
- Developing and Integrating Internet Communication Strategy
- Four Forces Affecting Web Communication
- Expense Justification and Return on Investment
- Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
- Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
- Test Your Thinking
- Web Site Architecture
- Using Mapping to Build Presentations
- Determining and Mapping Information Exchanges and Presentations
- Building Presentations Using Story Boards
- Test Your Thinking
- Creative Strategies
- Identifying Creative Concepts
- Creative Evaluation
- Creative Development
- A WWW Critique Model
- Test Your Thinking
- Promotion and Measurement
- Promoting Internet Communication Efforts
- Measuring Internet Communication Activities
- Test Your Thinking
- Internet Marketing: Legal Issues
- Establishing and Documenting Agreements in a Contract
- Developing Web Content
- Test Your Thinking
- Project Life Cycle Basics
- Goals of Successful Project Management
- Comparing Project Management in Various Industries
- Project Tasks
- Project Life Cycle Formats
- Test Your Thinking
- The Project Team
- Definition of the Project Team
- Team Dynamics
- Test Your Thinking
- Project Bids, Contracts, and Specifications
- Project Bids
- Contracts
- Project Specifications
- Test Your Thinking
- Creative Development
- Content Identification
- Graphic Design
- Writing and Editing
- Test Your Thinking
- Technical Development
- HardwareSoftware Requirements
- Technical Brief
- Programming And Testing
- Test Your Thinking
- LaunchPostlaunch Activities
- Web Marketing Strategy: Let s Promote That New Web Site
- DocumentationTraining
- Internal Audit
- Test Your Thinking
- Web Firm Start-Ups
- Evaluating Financing
- Marketing
- Work Flow
- Reputation
- Test Your Thinking
- Answers to self-review questions
- Chapter 1
- Chapter 2
- Chapter 3
- Chapter 4
- Chapter 5
- Chapter 6
- Chapter 7
- Chapter 8
- Chapter 9
- Chapter 10
- Chapter 11
- Chapter 12
- Chapter 13
- Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
EAN: 2147483647
Year: 2000
Pages: 87
Pages: 87
Authors: Donald Emerick, Kimberlee Round
- Chapter VI Web Site Quality and Usability in E-Commerce
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability