The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.
|1)||Identify what audience you need to inform of your effort. How will you promote the effort using traditional media channels?|
|2)||Identify on-line promotional activities. Is it necessary to play the search engine games, or will submission efforts be enough to promote your site?|
|3)||Identify linking options. Are shared linking options available? How will you utilize paid banner advertisement?|
|4)||Consider measurement options for your effort. What information will you retrieve from server logs? What information will be captured to profile end users?|