The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in a classroom discussion and assessment.
|1)||Assess current internal organizational situations, including operations, competition, current usage, staffing responsibilities, and opportunities for transforming business processes. Assembling these topics into a single report, what is a possible overall strategy for utilization of Internet communications?|
|2)||Assess external parties, including existing relationships, partnerships, channel participants, and e-commerce vendors. Assemble these topics into the same report and add it to a possible overall strategy for utilization of Internet communications.|
|3)||With a strategy now in place, consider current internal economics and add that to the plan. Will the current financial situation affect the strategy?|
|4)||Assess financial justification for Internet communication based on the replacement of traditional variable-cost media with fixed-cost Internet communications. Compare this assessment to the economic strategy mentioned in item 3. Can the justification affect the strategy?|