The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.
|1)||Evaluate your current marketing efforts. How do you currently fulfill wants, needs, and desires?|
|2)||Identify any direct and relationship marketing activities. Do you build relationships with customers through information capture and targeted communication?|
|3)||Look for opportunities to develop database interfaces that will develop and sustain Web marketing relationships. Where can the use of this technology increase customer satisfaction while decreasing operational activity?|