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Web Systems Design and Online Consumer Behavior
ISBN: 1591403278
EAN: 2147483647
Year: 2004
Pages: 180
BUY ON AMAZON
Section I - Consumer Behavior in Web-Based Commerce
Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
Chapter II Information Search on the Internet: A Causal Model
Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
Chapter V Consumer Complaint Behavior in the Online Environment
Section II - Web Site Usability and Interface Design
Chapter VI Web Site Quality and Usability in E-Commerce
Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
Section III - Systems Design for Electronic Commerce
Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
Chapter XI User Satisfaction with Web Portals: An Empirical Study
Chapter XII Web Design and E-Commerce
Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
Chapter XIV Product Catalog and Shopping Cart Effective Design
Section IV - Customer Trust and Loyalty Online
Chapter XV Customer Trust in Online Commerce
Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
Chapter XVII Internet Markets and E-Loyalty
Section V - Social and Legal Influences on Web Marketing and Online Consumers
Chapter XVIII Web Systems Design, Litigation, and Online Consumer Behavior
Web Systems Design and Online Consumer Behavior
ISBN: 1591403278
EAN: 2147483647
Year: 2004
Pages: 180
BUY ON AMAZON
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