The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.
|1)||Look at your current communication efforts. Who is the current audience served by your organization's traditional media activities?|
|2)||Looking at a particular communication activity, how is the information presentation targeted to a specific audience and how does it meet the needs of this audience?|
|3)||Look for opportunities to develop Web communication models that replace or transform existing models to Internet-based communication.|