The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.
|1)||Brainstorm connections between your audience and the solutions that the organization provides to its targeted audience. What connections exist that can be used to develop a creative strategy?|
|2)||Develop a creative theme utilizing a look and feel that appeals to the target audience. What is the single sentence that describes your big idea?|
|3)||Decide how text and visuals can be used in the creative presentation to fit the creative theme. Which will play a bigger role?|
|4)||What branding elements may be included in the presentation?|
|5)||Consider how your site engages and presents to its audience, making it a good Web site. Why will your site be sticky for its audience?|