Good pricing is a basic marketing principle that also enhances relationships. Personalized interactions, customized ordering, and personal suggestions drive relationship marketing.
A2:
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2
c
Although this depends on your situation and your audience, electronic mail is the easiest, cheapest, and most efficient communication method going.
A3:
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3
False
Though the technology is evolving, some type of networked computer communication is fast becoming the primary business communications model.
Lab 1.2 Self-Review Answers
A1:
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e
The Web provides a multitude of technologies for direct customized communication between customers and marketers.
A2:
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a,b,c
Branding and sales calls are traditional marketing methods that are more expensive than relationship marketing techniques.
A3:
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a
This is now also your responsibility to your audience.