Chapter 1

Lab 1.1 Self-Review Answers

A1:
QuestionAnswerComments
1dGood pricing is a basic marketing principle that also enhances relationships. Personalized interactions, customized ordering, and personal suggestions drive relationship marketing.
A2:
QuestionAnswerComments
2cAlthough this depends on your situation and your audience, electronic mail is the easiest, cheapest, and most efficient communication method going.
A3:
QuestionAnswerComments
3FalseThough the technology is evolving, some type of networked computer communication is fast becoming the primary business communications model.

Lab 1.2 Self-Review Answers

A1:
QuestionAnswerComments
1eThe Web provides a multitude of technologies for direct customized communication between customers and marketers.
A2:
QuestionAnswerComments
2a,b,cBranding and sales calls are traditional marketing methods that are more expensive than relationship marketing techniques.
A3:
QuestionAnswerComments
3aThis is now also your responsibility to your audience.


Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87

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