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The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business

ISBN: B001KVZJWC
EAN: N/A

Year: 2004
Pages: 159

Authors: Janice Reynolds

BUY ON AMAZON

• The Complete E-Commerce Book
• The E-Commerce Phenomenon
• THE E-COMMERCE DECISION
• THE ESSENTIALS
• WHY GO TO THE WEB?
• WEBSITE MODELS
• CONCLUSION
• Designing Your Website
• WHAT S YOUR LINE?
• TARGET YOUR CUSTOMERS
• YOUR WEBSITE S BLUEPRINT
• DESIGN
• CONCLUSION
• The Devil is in the Details
• DOMAIN NAME
• DIGITAL CERTIFICATES
• MERCHANT ACCOUNT
• CHECK PROCESSING
• OTHER PAYMENT OPTIONS
• CONCLUSION
• Server Hardware
• THE SMALL WEBSITE S SERVER SPECIFICATIONS
• SERVER SPECIFICATIONS FOR A ROBUST WEBSITE
• THE TERMINOLOGY
• SAMPLE WEBSITE SERVER CONFIGURATIONS
• CONCLUSION
• Redundancy
• BACKUP
• UNINTERRUPTABLE POWER SUPPLY
• RAID
• MIRRORING
• CONCLUSION
• Connectivity
• DSL
• ISDN
• WEB HOST SISP S CONNECTIVITY
• CONCLUSION
• Security
• DEVELOP A SECURITY PLAN
• LAYER YOUR SECURITY
• COMMON WEBSITE SECURITY MEASURES
• INTERNET FRAUD
• SECURITY RESOURCES
• CONCLUSION
• Infrastructure Software
• THE OPERATING SYSTEM
• UNIX
• YOUR WEB SERVER
• LOG ANALYSIS SOFTWARE
• DATABASES
• DATABASE PUBLISHING
• CONCLUSION
• E-Commerce Solutions
• HTML EDITORS
• SHRINK-WRAP E-COMMERCE SOFTWARE
• ALL-IN-ONE WEBSITE SERVICES
• COMMERCE SERVERS
• CONCLUSION
• Adjunct Software
• ONLINE AUCTION
• PEER-TO-PEER
• WEBLOGS
• CONCLUSION
• Quality Assurance
• THE QA PLAN
• SERVER ERROR LOG
• OTHER ITEMS TO CHECK
• TEST AND RETEST
• CONTINUAL QUALITY ASSURANCE
• QUALITY ASSURANCE PLAN GUIDELINES
• FOCUS GROUPS AND SURVEYS
• CONCLUSION
• Website Maintenance and Management
• ESTABLISHING A MAINTENANCE AND MANAGEMENT SYSTEM
• AVOID SIMPLE ERRORS
• SOFTWARE
• LINKS MANAGEMENT
• CONTENT MANAGEMENT
• HARDWARE AND INFRASTRUCTURE MAINTENANCE
• CONCLUSION
• Consultants and Vendors
• SELECTING A CONSULTANT
• THE CONSULTANT CONTRACT
• WEBSITE DEVELOPERS
• VENDOR SELECTION
• CONCLUSION
• Web-hosting Services
• THE WEB-HOSTING SERVICE MODELS
• TYPES OF HOSTING ACCOUNTS
• DIFFERENT HOSTING NEEDS
• FINDING THE RIGHT WEB-HOSTING SERVICE
• SERVICE LEVEL AGREEMENTS
• CONCLUSION
• Search Engines and Directories
• SEARCH ENGINES
• DIRECTORIES
• HYBRID SERVICES
• DESIGNING FOR DIRECTORIES
• YAHOO
• SPONSORED LISTINGS
• CONCLUSION
• Marketing Your Website
• THE MARKETING PLAN
• IMPLEMENTING YOUR MARKETING PLAN
• ON-SITE MARKETING TECHNIQUES
• DATA MINING
• CONCLUSION
• Customer Service
• THE PROBLEM IN A NUTSHELL
• CREATE A CUSTOMER SERVICE STRATEGY
• AUTOMATION IS THE KEY
• CALL CENTERS
• CONCLUSION
• Logistics and Order Fulfillment
• IT S STILL ALL ABOUT THE CUSTOMER
• MIRED IN THE SMALL PARCEL DILEMMA
• LOGISTICS
• HAVE A PLAN
• SHIPPING
• INTERNATIONAL ORDERS
• FULFILLMENT
• FULFILLMENT MODELS
• IN-HOUSE SOLUTIONS
• OUTSOURCING
• CONCLUSION
• Final Thoughts
• FACTORS THAT CAN SLOW GROWTH
• GLOBALIZATION
• Appendix A: Computer Basics
• CPU
• MEMORY
• CACHE
• HARD DRIVES
• THE INTERFACE
• Glossary
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• XYZ