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The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
Year: 2004
Pages: 159
Authors:
Janice Reynolds
BUY ON AMAZON
The Complete E-Commerce Book
The E-Commerce Phenomenon
THE E-COMMERCE DECISION
THE ESSENTIALS
WHY GO TO THE WEB?
WEBSITE MODELS
CONCLUSION
Designing Your Website
WHAT S YOUR LINE?
TARGET YOUR CUSTOMERS
YOUR WEBSITE S BLUEPRINT
DESIGN
CONCLUSION
The Devil is in the Details
DOMAIN NAME
DIGITAL CERTIFICATES
MERCHANT ACCOUNT
CHECK PROCESSING
OTHER PAYMENT OPTIONS
CONCLUSION
Server Hardware
THE SMALL WEBSITE S SERVER SPECIFICATIONS
SERVER SPECIFICATIONS FOR A ROBUST WEBSITE
THE TERMINOLOGY
SAMPLE WEBSITE SERVER CONFIGURATIONS
CONCLUSION
Redundancy
BACKUP
UNINTERRUPTABLE POWER SUPPLY
RAID
MIRRORING
CONCLUSION
Connectivity
DSL
ISDN
WEB HOST SISP S CONNECTIVITY
CONCLUSION
Security
DEVELOP A SECURITY PLAN
LAYER YOUR SECURITY
COMMON WEBSITE SECURITY MEASURES
INTERNET FRAUD
SECURITY RESOURCES
CONCLUSION
Infrastructure Software
THE OPERATING SYSTEM
UNIX
YOUR WEB SERVER
LOG ANALYSIS SOFTWARE
DATABASES
DATABASE PUBLISHING
CONCLUSION
E-Commerce Solutions
HTML EDITORS
SHRINK-WRAP E-COMMERCE SOFTWARE
ALL-IN-ONE WEBSITE SERVICES
COMMERCE SERVERS
CONCLUSION
Adjunct Software
ONLINE AUCTION
PEER-TO-PEER
WEBLOGS
CONCLUSION
Quality Assurance
THE QA PLAN
SERVER ERROR LOG
OTHER ITEMS TO CHECK
TEST AND RETEST
CONTINUAL QUALITY ASSURANCE
QUALITY ASSURANCE PLAN GUIDELINES
FOCUS GROUPS AND SURVEYS
CONCLUSION
Website Maintenance and Management
ESTABLISHING A MAINTENANCE AND MANAGEMENT SYSTEM
AVOID SIMPLE ERRORS
SOFTWARE
LINKS MANAGEMENT
CONTENT MANAGEMENT
HARDWARE AND INFRASTRUCTURE MAINTENANCE
CONCLUSION
Consultants and Vendors
SELECTING A CONSULTANT
THE CONSULTANT CONTRACT
WEBSITE DEVELOPERS
VENDOR SELECTION
CONCLUSION
Web-hosting Services
THE WEB-HOSTING SERVICE MODELS
TYPES OF HOSTING ACCOUNTS
DIFFERENT HOSTING NEEDS
FINDING THE RIGHT WEB-HOSTING SERVICE
SERVICE LEVEL AGREEMENTS
CONCLUSION
Search Engines and Directories
SEARCH ENGINES
DIRECTORIES
HYBRID SERVICES
DESIGNING FOR DIRECTORIES
YAHOO
SPONSORED LISTINGS
CONCLUSION
Marketing Your Website
THE MARKETING PLAN
IMPLEMENTING YOUR MARKETING PLAN
ON-SITE MARKETING TECHNIQUES
DATA MINING
CONCLUSION
Customer Service
THE PROBLEM IN A NUTSHELL
CREATE A CUSTOMER SERVICE STRATEGY
AUTOMATION IS THE KEY
CALL CENTERS
CONCLUSION
Logistics and Order Fulfillment
IT S STILL ALL ABOUT THE CUSTOMER
MIRED IN THE SMALL PARCEL DILEMMA
LOGISTICS
HAVE A PLAN
SHIPPING
INTERNATIONAL ORDERS
FULFILLMENT
FULFILLMENT MODELS
IN-HOUSE SOLUTIONS
OUTSOURCING
CONCLUSION
Final Thoughts
FACTORS THAT CAN SLOW GROWTH
GLOBALIZATION
Appendix A: Computer Basics
CPU
MEMORY
CACHE
HARD DRIVES
THE INTERFACE
Glossary
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
XYZ
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
Year: 2004
Pages: 159
Authors:
Janice Reynolds
BUY ON AMAZON
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Lists
Using QFtp
Working with Threads
Installing Qt/Windows
Excel Scientific and Engineering Cookbook (Cookbooks (OReilly))
Referring to More Than a Single Cell
Calculating Confidence Intervals
Forecasting
Using Classical Methods for Solving Equations
Using Excel for Traditional Linear Programming
An Introduction to Design Patterns in C++ with Qt 4
Relationships
Serializer Pattern
Serializer Pattern Revisited
Member Selection Operators
What Happens If new Fails?
.NET System Management Services
.NET Framework and Windows Management Instrumentation
Instrumenting .NET Applications with WMI
The WMI Schema
WMI Providers
WMI Security
Microsoft Office Visio 2007 Step by Step (Step By Step (Microsoft))
Getting Started with Visio 2007
Key Points
Storing Information with Network Shapes
About the Authors
Choose the Right Book for You
The Oracle Hackers Handbook: Hacking and Defending Oracle
Attacking the Authentication Process
Oracle and PL/SQL
Triggers
Indirect Privilege Escalation
Defeating Virtual Private Databases
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