Designing Your Website

A successful e-commerce business requires a well coordinated plan that takes into account, among many other elements, design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.

However — and even I can’t quite believe I am going to say this — e-commerce is as much about selling as it is about technology. So, even though this book provides tons of advice and information on technology, just as in a brick-and-mortar store, the selling environment, i.e. your web pages, are what will make or break your e-business. You can have the best product/service in the world; but if your website doesn’t provide intuitive navigation, offer an easy-to-use process for ordering and fulfillment, and maintain high standards of quality control, you will never achieve consistent customer satisfaction. Thus, your web-based business will eventually fail.

A website is an infinite number of web pages connected by a common theme and purpose. A good design is important to provide your customers with easy access to all of your website’s pages. Careful consideration of the numerous design possibilities for your website is essential. Note, however, that while this book provides you with the tools you need to make the right decisions when it comes to designing your website for the e-commerce world, it does not provide HTML and programming tips. There are many good books and websites where you can find the various HTML and programming information you might need, utilize them, if necessary.



The Complete E-Commerce Book. Design, Build & Maintain a Successful Web-based Business
The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
ISBN: B001KVZJWC
EAN: N/A
Year: 2004
Pages: 159

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