CONCLUSION

Understanding the peculiarities of search engines and directories is a complex subject. I have tried to cover what is necessary to give your website the best chance for breaking into the coveted “top 20” inner sanctum. But for those willing to delve deeper, essential websites to bookmark include Searchenginewatch.com (also subscribe to their paid service), Positioned1.com, and Fantomaster.com. All are good quality websites with wonderful information; use them often.

Finally, don’t obsess over your search engine and directory listing and ranking, just follow what is set out above, and then move on. If you don’t get traffic from one certain search engine, yes, check it out, but if you can’t figure out why, forget it and move on. There are many ways to market your new website, search engines and directories, although very important, are just one part of the package.