The Complete E-Commerce Book

by Janice Reynolds

CMP Books - 2004

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Showing how to build a successful e-commerce operation from the ground up, this text explores important considerations including customer experience, effective website design, cutting-edge programming, robust server configuration, and much more.

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site—from selecting the right software through fulfilling orders. The expanded and updated second edition addresses e-commerce opportunities with online auctions, peer-to-peer file sharing, and weblogs, as well as security issues and search engine marketing. Using this book as a tutorial and reference, you’ll learn how to:

• Create a custom business model for success.
• Select the software, hardware and hosting service that will best meet your needs.
• Master outsourcing, building traffic, order processing, and fulfillment.
• Choose the type of site that will fit your needs, with real-world examples of what to do—and what not to do.
• Choose the right vendors and consultants to get he job done—and learn how to manage their work effectively.
• Build a web site that stands out from the rest.
• Keep your customers happy with easy access, prompt delivery, good customer service, and continuous enhancement of site quality and content.

Janice Reynolds is a writer, editor, speaker and consultant in information technology and the Internet/Intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of a number of books including Going Wi-Fi, Logistics & Fulfillment for E-Business, A Practical Guide to CRM and A Practical Guide to DSL. She has edited numerous technical books and led several e-commerce development teams. She also consults with established companies concerning their technical needs.