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Google AdWords For Dummies
Google AdWords For Dummies
ISBN: 0470455772
EAN: 2147483647
Year: 2005
Pages: 188
Authors:
Howie Jacobson
BUY ON AMAZON
Table of Contents
BackCover
Google For Dummies
Introduction
About This Book
Conventions Used in This Book
What You re Not to Read
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Where to Go from Here
Part I: Taming Google
Chapter 1: Discovering All That Google Can Do
Beyond Keywords
The Mythical Internet Library
Google the Business Partner
The Open Index
The Greatness of Google
Chapter 2: Better Googling: Finding the Right Stuff
Setting Preferences
Basic Web Searches
Understanding the Google Results Page
Breaking Down Web Search Results
Using Advanced Search
Searching Shorthand: Using Operators
A Picture Is Worth a Thousand Keywords
Advanced Image Searching
Chapter 3: Directory Trolling and News Browsing
Relaxing into Browsing Mode
Understanding Google Directory
Submitting a Web Page to the Directory
Googling the Day s News
Searching for News
Chapter 4: 800 Million Messages at Your Fingertips: Google Groups
Welcome to the Pre-Web
Browsing and Searching Google Groups
Reading Messages and Threads
Posting Messages through Google Groups
Advanced Searching
Part II: Specialty Searching
Chapter 5: Shopping with Froogle and Google Catalogs
Google s Approach to Online Shopping
Searching and Browsing in Froogle
Froogle Advanced Search
About Google Catalogs
Searching Google Catalogs
Advanced Catalogs Searching
Chapter 6: Searching the Specialty Categories
Finding the Specialty Searches
U.S. Government Searches
Linux and BSD Searches
Mac and Microsoft Searches
University Searches
Chapter 7: Searching for Answers
Paying for Google Expertise
Creating an Account and Logging In
Posting and Canceling Questions
Comments and Conversations
Evaluating Answers and Clarifying Questions
Good Questions at the Right Prices
Chapter 8: Experimenting in Google Labs
Sharing Your Computer with Science
Watching Google Viewer
Breezing Through WebQuotes
Getting It Defined in Google Glossary
Building Google Sets
Voice Searching
Fingering Through Results: Keyboard Shortcuts
The Labs Upshot
Part III: Putting Google to Work for You
Chapter 9: Google on Your Browser
Installing the Google Toolbar
Choosing Toolbar Options
Google Toolbar 2.0 (Beta)
Pushing Google s (Browser) Buttons
Putting Google Under Your Browser s Hood
Chapter 10: Googling in Tongues
Google in Your Native Tongue
Searching Around the World
Translating on the Fly
Non-English Google Toolbars
Chapter 11: Using Google AdWords
Understanding the AdWords Concept
Creating an Account and Your First Ad
Activating Your Account
Managing Your Campaigns
More About Keywords
Chapter 12: Bringing Google and Its Users to Your Site
The Google Crawl
Getting into Google
The Folly of Fooling Google
Keeping Google Out
Part IV: Tricks, Games, and Alternatives to Google
Chapter 13: Hosting a Weblog with Google s Blogger
Starting Your Blogger Account
Creating a Blog at BlogSpot
Creating a Blog at Your Own FTP Server
Running Your Blog
Chapter 14: Alternatives to Google
Bare-Bones Results
Finding the Freshest Google
The Amazing TouchGraph
Google by E-Mail
Dancing the Google Dance
Very Advanced Searching: The Google Ultimate Interface
GAPS, GARBO, and GAWSH
Chatting with Google
Flash with Floogle
Two Final, Frivolous Alternatives to Google
Chapter 15: Twisted Googling and Google Games
In Pursuit of the Googlewhack
The Random Googlelaar
Googlism
Squabbling Keywords
More Random Searching
Google Backwards
Google Art
Part V: The Part of Tens
Chapter 16: Ten Google Tricks
Searching within Search Results
Mapping It
The Google Phone Book
Opting Out of the Phone Book
Seeing (and Erasing) Previous Searches
Word Meanings
Negative Search Operators
Searching by Date
Quick Stock and Company Information
Double- and Triple-Clicking Keywords
Chapter 17: Ten More Google Tricks
The Google Zeitgeist
Including Stop Words
The Google Toolbar as Spellchecker
Operators First, for History s Sake
Post Factum Toolbar
The Google Library
Talking with Other Googlers
The Toolbar Headline Generator
The Google Store
Google Logos
Chapter 18: Ten Sites about Google
Google Watch
Webmaster World: Google
Google PageRank
Google Weblog
Elgoog.nl
The Founders Home Pages
Googlepress
Google Review
gooGuide
Something Awful (Logos)
Google For Dummies Cheat Sheet
Google Keyword Operators
Google URL Operators
Alternative Googles
Google For Dummies Googly Awards
Searching with Keyboard Controls
Google Information Operators
Index
Index_A
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_X
Index_Y
Index_Z
List of Figures
List of Sidebars
Google AdWords For Dummies
ISBN: 0470455772
EAN: 2147483647
Year: 2005
Pages: 188
Authors:
Howie Jacobson
BUY ON AMAZON
Project Management JumpStart
Building the Foundation
Developing Project Management Skills
Developing the Project Plan
Executing the Project
Controlling the Project Outcome
Introducing Microsoft Office InfoPath 2003 (Bpg-Other)
Filling Out Forms
Creating Forms
Laying Out Forms
Working with Advanced Form Elements
Writing Advanced Event Handlers
PostgreSQL(c) The comprehensive guide to building, programming, and administering PostgreSQL databases
Creating, Destroying, and Viewing Databases
Client-Side APIs
Language Structure
Client 2Adding Error Checking
Introduction to PostgreSQL Administration
Sap Bw: a Step By Step Guide for Bw 2.0
Sales Analysis A Business Scenario
Multi-Cubes
Summary
System Administration Assistant
Appendix A. BW Implementation Methodology
Extending and Embedding PHP
Data Types
Data Conversion
Configuring PHP for Development
Autoconf
Variables
Understanding Digital Signal Processing (2nd Edition)
DFT SCALLOPING LOSS
REFERENCES
RELATIONSHIP OF THE FFT TO THE DFT
DC REMOVAL
Appendix H. Frequency Sampling Filter Design Tables
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