Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 94
Pages: 94
Authors: Jerry Weissman
- Main Page
- Table of content
- Copyright
- Praise for Presenting to Win
- FT Prentice Hall FINANCIAL TIMES
- Financial Times Prentice Hall Books
- Preface: What s Past Is Prologue
- Introduction: The Wizard of Aaaahs
- The Mission-Critical Presentation
- The Art of Telling Your Story
- Chapter 1. You and Your Audience
- The Problem with Presentations
- The Power Presentation
- Persuasion: Getting from Point A to Point B
- Audience Advocacy
- Getting Aha s
- Chapter 2. The Power of the WIIFY
- What s In It For You?
- WIIFY Triggers
- The Danger of the Wrong You
- Chapter 3. Getting Creative: The Expansive Art of Brainstorming
- The Data Dump
- Managing the Brainstorm: The Framework Form
- Brainstorming: Doing the Data Dump Productively
- Focus before Flow
- Chapter 4. Finding Your Flow
- The 16 Flow Structures
- Which Flow Structure to Choose?
- Guidelines for Selecting a Flow Structure
- The Value of Flow Structures
- The Four Critical Questions
- Chapter 5. Capturing Your Audience Immediately
- Seven Classic Opening Gambits
- Compound Opening Gambits
- Linking to Point B
- Tell em What You re Gonna Tell em
- 90 Seconds to Launch
- Winning Over the Toughest Crowd
- Chapter 6. Communicating Visually
- The Proper Role of Graphics
- Presenter Focus
- Less Is More
- Perception Psychology
- Graphic Design Elements
- Chapter 7. Making the Text Talk
- Bullets Versus Sentences
- Wordwrap
- Crafting the Effective Bullet Slide
- Minimize Eye Sweeps with Parallelism
- Using the Build
- Bullet Levels
- Verbal Style
- Visual Style
- Text Guidelines
- Chapter 8. Making the Numbers Sing
- The Power of Numeric Graphics
- Bar Charts
- Pie Charts
- Typography in Numeric Graphics
- The Hockey Stick
- Chapter 9. Using Graphics to Help Your Story Flow
- The 35,000-Foot Overview
- Graphic Continuity Techniques
- Presenter Focus Revisited
- Graphics and the 35,000-Foot View
- Chapter 10. Bringing Your Story to Life
- Verbalization: The Magic Ingredient
- Spaced Learning
- Internal Linkages
- Internal Linkages in Action
- Phraseology
- Chapter 11. Customizing Your Presentation
- The Power of Customization
- The Illusion of the First Time
- External Linkages
- Gathering Material for Customization
- External Linkages in Action
- Chapter 12. Pitching in the Majors
- End with the Beginning in Mind
- It All Starts with Your Story
- Practice, Practice, Practice
- Every Audience, Every Time
- Acknowledgments
- Appendix A. Tools of the Trade
- The Presentation Environment
- Appendix B. Presentation Checklists
- The Four Critical Questions
- WIIFY Triggers
- Seven Classic Opening Gambits
- 16 Flow Structures
- 12 Internal Linkages
- Seven External Linkages
- Five Graphic Continuity Techniques
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 94
Pages: 94
Authors: Jerry Weissman
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- The Second Wave ERP Market: An Australian Viewpoint
- Enterprise Application Integration: New Solutions for a Solved Problem or a Challenging Research Field?
- Context Management of ERP Processes in Virtual Communities
- A Hybrid Clustering Technique to Improve Patient Data Quality
- Integration Strategies and Tactics for Information Technology Governance
- A View on Knowledge Management: Utilizing a Balanced Scorecard Methodology for Analyzing Knowledge Metrics
- Technical Issues Related to IT Governance Tactics: Product Metrics, Measurements and Process Control
- Governing Information Technology Through COBIT
- Governance in IT Outsourcing Partnerships
- Article 230 Services
- Article 280 Surge Arresters
- Article 312 Cabinets, Cutout Boxes, and Meter Socket Enclosures
- Article 314 Outlet, Device, Pull, and Junction Boxes; Conduit Bodies; Fittings; and Handhole Enclosures
- Example No. D2(c) Optional Calculation for One-Family Dwelling with Heat Pump(Single-Phase, 240/120-Volt Service) (See 220.82)