The Four Critical Questions


Let's review everything you've learned so far: Start with the Framework Form, do your Brainstorming and Clustering, and sequence them into a logical path with a specific Flow Structure.

All of these steps can be further distilled into what I call the Four Critical Questions:

  1. What is your Point B?

  2. Who is your audience and what is their WIIFY?

  3. What are your Roman columns ?

  4. Why have you put the Roman columns in a particular order? In other words, which Flow Structure have you chosen ?

I begin every single program or seminar with every single one of my clients with these four questions. My advice to you, as it is to those clients , is to pose and answer each of these questions to every presentation you ever give from this moment on.

Your audiences will be grateful and you will reap the rewards.



Presenting to Win. The Art of Telling Your Story
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
Year: 2003
Pages: 94

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