The Four Critical Questions


  1. What is your Point B ?

  2. Who is your audience and what is their WIIFY ?

  3. What are your Roman columns ?

  4. Why have you put the Roman columns in a particular order? In other words, which Flow Structure have you chosen ?



Presenting to Win. The Art of Telling Your Story
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
ISBN: 0137144172
EAN: 2147483647
Year: 2003
Pages: 94

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