| | Copyright |
| | Praise for Presenting to Win |
| | FT Prentice Hall FINANCIAL TIMES |
| | Financial Times Prentice Hall Books |
| | Preface: What's Past Is Prologue |
| | Introduction: The Wizard of Aaaahs |
| | | The Mission-Critical Presentation |
| | | The Art of Telling Your Story |
|
| | Chapter 1. You and Your Audience |
| | | The Problem with Presentations |
| | | The Power Presentation |
| | | Persuasion: Getting from Point A to Point B |
| | | Audience Advocacy |
| | | Getting Aha !s |
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| | Chapter 2. The Power of the WIIFY |
| | | What's In It For You? |
| | | WIIFY Triggers |
| | | The Danger of the Wrong "You" |
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| | Chapter 3. Getting Creative: The Expansive Art of Brainstorming |
| | | The Data Dump |
| | | Managing the Brainstorm: The Framework Form |
| | | Brainstorming: Doing the Data Dump Productively |
| | | Focus before Flow |
|
| | Chapter 4. Finding Your Flow |
| | | The 16 Flow Structures |
| | | Which Flow Structure to Choose? |
| | | Guidelines for Selecting a Flow Structure |
| | | The Value of Flow Structures |
| | | The Four Critical Questions |
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| | Chapter 5. Capturing Your Audience Immediately |
| | | Seven Classic Opening Gambits |
| | | Compound Opening Gambits |
| | | Linking to Point B |
| | | Tell 'em What You're Gonna Tell 'em |
| | | 90 Seconds to Launch |
| | | Winning Over the Toughest Crowd |
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| | Chapter 6. Communicating Visually |
| | | The Proper Role of Graphics |
| | | Presenter Focus |
| | | Less Is More |
| | | Perception Psychology |
| | | Graphic Design Elements |
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| | Chapter 7. Making the Text Talk |
| | | Bullets Versus Sentences |
| | | Wordwrap |
| | | Crafting the Effective Bullet Slide |
| | | Minimize Eye Sweeps with Parallelism |
| | | Using the Build |
| | | Bullet Levels |
| | | Verbal Style |
| | | Visual Style |
| | | Text Guidelines |
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| | Chapter 8. Making the Numbers Sing |
| | | The Power of Numeric Graphics |
| | | Bar Charts |
| | | Pie Charts |
| | | Typography in Numeric Graphics |
| | | The Hockey Stick |
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| | Chapter 9. Using Graphics to Help Your Story Flow |
| | | The 35,000-Foot Overview |
| | | Graphic Continuity Techniques |
| | | Presenter Focus Revisited |
| | | Graphics and the 35,000-Foot View |
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| | Chapter 10. Bringing Your Story to Life |
| | | Verbalization: The Magic Ingredient |
| | | Spaced Learning |
| | | Internal Linkages |
| | | Internal Linkages in Action |
| | | Phraseology |
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| | Chapter 11. Customizing Your Presentation |
| | | The Power of Customization |
| | | The Illusion of the First Time |
| | | External Linkages |
| | | Gathering Material for Customization |
| | | External Linkages in Action |
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| | Chapter 12. Pitching in the Majors |
| | | End with the Beginning in Mind |
| | | It All Starts with Your Story |
| | | Practice, Practice, Practice |
| | | Every Audience, Every Time |
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| | Acknowledgments |
| | Appendix A. Tools of the Trade |
| | | The Presentation Environment |
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| | Appendix B. Presentation Checklists |
| | | The Four Critical Questions |
| | | WIIFY Triggers |
| | | Seven Classic Opening Gambits |
| | | 16 Flow Structures |
| | | 12 Internal Linkages |
| | | Seven External Linkages |
| | | Five Graphic Continuity Techniques |
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