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Launching Your Yahoo! Business

ISBN: 0789735334
EAN: 2147483647

Year: N/A
Pages: 149

Authors: Frank F. Fiore, Linh Tang

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• Launching Your Yahoo Business
• Table of Contents
• Copyright
• About the Authors
• Acknowledgments
• We Want to Hear from You
• Introduction
• Who Should Buy This Book
• What s in This Book
• Sidebars
• Yahoo Store Setup Steps
• Part I: Putting the e in Commerce
• Chapter 1. eCommerce Basics
• Why a Yahoo Store?
• Today s eShopper
• Yahoo StoresEmpowering eCommerce
• Chapter 2. Choosing a Product or Service
• Selling to Human Motivations
• Selling to Human Needs
• Should I Sell a Product or Service?
• Chapter 3. Creating a Unique Selling Position
• What s In It for Me?
• Differentiating Yourself from Your Competition
• Positioning Your BusinessThe Marketing Mix
• The Big Five of eCommerce
• Part II: Planning Your Yahoo Business
• Chapter 4. Planning to Succeed
• Why Plan Your Business?
• Some Tips Before You Start
• Choosing a Business Identity
• Establishing Your Online Domain
• Chapter 5. Important Elements of a Business Plan
• Answering the Essential Questions
• Business Plan Elements
• Chapter 6. Setting Up Your Business Accounts
• Boarding the Information Highway
• Setting Up Your Email Account
• Setting Up Your Shipping Center
• Choosing Your Shipping Method
• Setting Up Your Merchant Account
• Part III: Setting Up Your Yahoo Store
• Chapter 7. Tools of the Trade
• Basic ToolsHardware Requirements
• Basic Tools: Software Requirements
• Virus and Spyware Protection
• Accounting Software
• Setting Up the Home OfficeSmall Office
• Home Office Equipment Checklist
• Chapter 8. Choosing a Merchant Solutions Package
• Yahoo Merchant Solutions
• Deciding How to Build Your Store
• Clicks Versus Bricks
• Advantages and Disadvantages of Using Yahoo Store
• Chapter 9. Creating Your Yahoo Store
• Planning Your Website Content
• Organizing Your Materials
• Getting Started
• Two Ways to Add a Product
• Customizing Your Page Layout and Navigation
• Editing the Home Page
• Publishing Your Store
• Chapter 10. Setting Up Your Yahoo Store Order Settings
• Setting Up Your Shipping Options
• Using Checkout Manager to Customize the Checkout Pages
• Using Inventory Management
• Setting Up Your Merchant Account
• Payment Methods
• Setting Up Tax Rates
• Setting Up Your Email Accounts
• Publishing Your Order Settings
• Part IV: Launching Your Yahoo Store
• Chapter 11. Basic MarketingPromoting Your Yahoo Store for Free
• Start in Meatspace
• Using Yahoo Properties to Promote for Free
• Chapter 12. Search Engine Optimization and Listing
• Registering Your Store at Search Engines and Directories
• Search Engine Optimization
• Identify Keywords
• Adding Meta Tags in Store Editor
• Search Engine Strategy
• Software
• Resources
• Using Yahoo Store Search Stats
• Chapter 13. Marketing and Merchandising Your Store Using Yahoo Tools
• Developing Your Merchandising Strategy
• Permission MarketingDirect Marketing
• Register with Online Shopping Destinations
• Yahoo Merchant Ratings and Reviews
• Part V: Managing Day-to-Day Business
• Chapter 14. To Do ListManaging Workflow
• Processing Orders
• Reviewing Orders for Fraud
• Managing Inventory
• Viewing Site Statistics
• Generating Sales Reports
• Chapter 15. Customer Service and Shipping
• Customer ServiceKeeping Your Customers Happy
• Problem Resolution
• Customer FeedbackYahoo Ratings
• Shipping Your Products
• Basic Record Keeping
• Yahoo As a Partner Help Desk
• Part VI: Appendixes
• Appendix A. Daily, Weekly, and Monthly Tasks
• Daily Tasks
• Weekly Tasks
• Monthly Tasks
• Appendix B. Important Resources on the Web
• Yahoo Store Resources
• Email Discussion Lists
• eBusiness Publications
• General Resources
• Mailing List Resources
• Financial Resources
• Appendix C. Unique Selling Position Worksheet
• Shopper Motivations to Buy
• Meeting Human Needs
• The Four Ps of a USP
• The Three Cs of eCommerce
• The Big Five of Online Shopping
• Integrating Your List and Establishing the USP
• Index
• SYMBOL
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
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• Y
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