Search Engine Strategy

One of the major issues most website owners face when trying to optimize their site is that they don't have goals. No game plan. They just don't know where to start. The following is a list of goals used by some of the leading successful search engine optimizers.

• Establish at least 25 external links back to your website from reputable sites. Try to include keywords in those incoming text links.

• Submit your site to vortals (vertical portals) and directories.

• Rearrange your keyword phrases and mix and match words.

• Make sure the meta keywords match keywords in your content page. Avoid adding keywords in your meta tags that aren't available on your page.

• Create page titles with your keywords.

• Add keywords in your meta description.

• Content on your web page should contain at least 300450 words, including your keywords or keyword phrases.

• Include at least 8 keyword hyperlinks (and anchors).

• Have at least 8 keyword alt tags.

• Add keywords in your comments code. Even though the comments code does not show up on your web page, search engines read it.

• Create page and graphic file names to include your keywords.

Although it's never guaranteed that you will get top ranking with this or any other strategy, this will at least help get you started.