What You'll Learn in This Chapter
Once you've chosen your target customer and the needs you plan to fill, the next step is to create a unique selling position, or USP, for your product or service. In order to zero in on an effective and useful USP, we need to look at three types of market criteria. They are
We'll talk at the end of this chapter on how the integration of the customer niche and market niche criteria, if done properly, will give your USP more than just the sum of its parts. For the USP must be designed into the online storefront, not after it's up and running. |