U

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [Y] [Z]

under-promise, over-deliver (customer service)
unique options codes, assigning to product
Up button (Store Editor)
Update button (Store Editor) 2nd
upgrading Merchant Solutions packages
Upload button (Store Editor) 2nd
Upload tool (Catalog Manager)
UPS (United Parcel Service)
     Online Tools
     packages, tracking
URLs (uniform resource locators)
     domain names, registering
     marketing strategies
     reports
USP (Unique Selling Positions), developing
     advantages, determining
     business image
    competition
         differentiating from
         tracking
     consumers, determining reasons for usage
     customer niches
         belonging needs, selling to
         esteem needs, selling toM
         motivations, selling to
         physical needs, selling to
         safety needs, selling to
     Domino's Pizza example
     Federal Express (FedEx) example
     Four Ps of Marketing
     WIIFM (What's in it for me?)
     worksheets
         commerce
         community
         content
         convenience
         customer needs, meeting
         customers' motivations to buy
         packaging
         positioning
         price
         pricing
         promotions
         security
         selection
         service
         USP development, incorporating in
USPS (United States Postal Service)
     Express Mail
     Media Mail
     packages, tracking
     Parcel Post
     Priority Mail
     websites