Shopper Motivations to Buy

Let's start with a shopper's motivation to buy. What shopper motivation are you targeting? List how your product or service will meet one, some, or all of these motivations to buy for your target customer.

• Product or service motivator: The need to satisfy with merchandise or service. This is the most common shopper motivation.

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• Information motivator: The need to know. Are you selling any form of information? Information can be either a product or a service.

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• Entertainment motivator: The need to be entertained. Perhaps your product or service has entertainment factors to it. For example, a DVD or CD would fill both the entertainment and product or service motivators.

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• Community: The need to connect with other human beings. Perhaps you will have a community element to your product or service where customers may want to interact with each other for a fee.

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