Finally, you need to consider how your product or service offering meets the big five of online shopping. List how your product or service will meet each of these online shopping elements.
Price: What price will you sell at and why? This is very similar to the Price factor in the four Ps. You can use the same rationale here for your product or service. If the lowest, why? If the highest, why? If you're adding value, then what value? Will you guarantee lowest price? How?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Selection: Will you offer a wide selection of products or services but not a deep one (books or music in all genres), or a focused selection but not wide (sci-fi books only)?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Convenience: Ease of ordering. This includes company policies, live chat, and multiple ways to pay.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Service: Will your company offer any warrantees, liberal return policies, or customer satisfaction guarantees?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
Security: Credit card and personal privacy guarantees. Besides these obvious security guarantees, your product or service might require additional guarantees such as jewelry appraisals or authentication guarantees on collectibles or antiques.
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
