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Prioritizing Web Usability

ISBN: 0321350316
EAN: 2147483647

Year: 2006
Pages: 107

Authors: Jakob Nielsen, Hoa Loranger

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• Prioritizing Web Usability
• Table of Contents
• Copyright
• Acknowledgments
• About the Authors
• Preface
• Chapter 1. Introduction: Nothing to Hide
• Where We Got Our Data
• Tell Me Again: Why Do I Need to Do User Testing?
• Chapter 2. The Web User Experience
• How Well Do People Use the Web?
• User Satisfaction with Web Sites
• How People Use Sites
• Search Dominance
• Scrolling
• Complying with Design Conventions and Usability Guidelines
• Information Foraging
• Chapter 3. Revisiting Early Web Usability Findings
• Eight Problems That Haven t Changed
• Technological Change: Its Impact on Usability
• Adaptation: How Users Have Influenced Usability
• Restraint: How Designers Have Alleviated Usability Problems
• Assessing the Fate of the Early Findings
• Chapter 4. Prioritizing Your Usability Problems
• What Makes Problems Severe
• The Scale of Misery
• Why Users Fail
• Is It Enough to Focus on the Worst Problems?
• Chapter 5. Search
• The State of Search
• How Search Should Work
• Search Interface
• Search Engine Results Pages
• Search Engine Optimization
• Chapter 6. Navigation and Information Architecture
• Am I There Yet?
• Match the Site Structure to User Expectations
• Navigation: Be Consistent
• Navigation: Beware the Coolness Factor
• Reduce Clutter and Avoid Redundancy
• Links and Label Names: Be Specific
• Vertical Dropdown Menus: Short Is Sweet
• Multilevel Menus: Less Is More
• Can I Click on It?
• Direct Access from the Homepage
• Chapter 7. Typography: Readability Legibility
• Body Text: The Ten-Point Rule
• Relative Specifications
• Choosing Fonts
• Mixing Fonts and Colors
• Text Images
• Moving Text
• Chapter 8. Writing for the Web
• How Poor Writing Makes Web Sites Fail
• Understanding How Web Users Read
• Writing for Your Reader
• Formatting Text for Readability
• Chapter 9. Providing Good Product Information
• Show Me the Money
• Win Customer Confidence
• Support Comparison Shopping
• Support Sales with Quality Content
• Chapter 10. Presenting Page Elements
• Should You Design for Scrolling?
• Guiding Users, Step by Step
• Keep Like with Like
• Satisfy Your Users Expectations
• Using White Space
• Chapter 11. Balancing Technology with People s Needs
• Use Multimedia When It Benefits Your Audience
• Overcoming Barriers to Multimedia
• Stick to Familiar Interface Conventions
• Avoid Multimedia Excesses
• Make Videos for the Web
• The Practice of Simplicity
• Toward a More Elegant Design
• Chapter 12. Final Thoughts: Design That Works
• Test Your Assumptions
• Index
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